||Provide practical detailed examples of your products solving real problems
||relate product to customer ROI
||a valuable contribution, Over the yrs. everything has gotten turn around. If you have to bribe people into our establishment, then we must be doing something wrong. We have created a society that will not buy anything, unless they feel like they are
getting something for free, or the must have a COUPON, with ex amount off before they will buy from us. It's time to get back to basics. Nothing is free. That is the biggest lye in the universe. I know, but everybody loves to get something fro free. Well like I said, nothing is free, it may be included, but it is not free. jus because the money, did not come out of my pocket. It won't be an easy job, but never the less it will in the long run worth it. re establish old school principles. Creating customers for life, because the love what you do, and how you do it.
||Get back to basics. Focus on the customers need. It's not all about the monet. persona lise custome service. Tell the people what you do and do it, then give themsometing estra.. Customer must feel at home,like he is a part of the family, and is maki
||Network at professional organizations to meet new clients
Attend professional org meetings for groups that are our potential clients.
||Select the right partner that has the appropriate tool set and support
||Bring chocolate to the meeting!
Chocolate provides attendees with a positive micro-moment during what may be otherwise a difficult meeting with many important decisions. Micro-moments allow our brains to pause and resume working at a high quality performance level.
||Look for adjacencies
Identify where we can expand in markets adjacent to our current that might be more accepting of new products/services.
||Leverage crowd-sourcing sites to solicit feedback from current or past customers, e.g., Yelp
This assumes you believe you will generate mostly positive feedbacks which will encourage new customers to try your service
||Clarify individual roles and align all on project prioritization
Create an organizational network of all individuals to analyze how individuals/roles currently interact.
||Drive our Down-stream business (financing and after sales)
We need to focus on our after sales business stronger only 20% of the total life-cycle value generation of a vehicle is in the actual price. Another 20% lies in the financing business and anther 30 % lies in the after sales and servive
||Teach, Tailor,Take Control as suggested in the Challenger Sale
Teach something that is commercially useful to their business, lead them towards a solution that we have, control the direction of the sale through the pipeline and inform the customer of what the next steps will be.
||Use personal approaches to target a smaller, under-served market with highly-tailored products and services.
Example: A chain of auto parts stores catering specifically to women's preferences and needs.
||strategic sales planning
- low cost promotion e.g.use of social media
- price cutting e.g. provide coupons after purchasing -> enhance re-buying behavior
||Look for partnerships that are a value-add for both organizations.
Rather than re-inventing the wheel, could look to one or two partnerships to add value in our current areas of strength.
||Use grassroot campaigns
||Cut down on transport costs
If supermarkets boughts from the farmers directly less carbon from transport would be produced
||Add Social Media to our marketing mix
what is working, suggestions for improvements
Provide additional training opportunities for our new and existing sales people. Current training is out of date and some sales reps have not been fully trained in our new range of products.
||Sell the personal services angle rather than the retail goods angle
Promote products as solutions rather than commodities and services as rewards for saving on goods/stuff. Always focus on customer demands and attach customer feedback options to every sale with an invitation to consider how we could do better. Create the concept of becoming their 'local' supplier as close as the internet!
||Revise sales territories to more manageable size
Current geographic territories lead to uneven work loads. Some areas are too heavily covered and others are too sparse. Define territories based on market potential.
Less packaging costs less money so we retain more profit
||Online discussion forum - come meet other users of our products
Using online meeting tools (such as FacilitatePro!) to engage our customers in live discussion forums. Sharing ideas about how our products are being used.
||Sponsor conferences and attend as speakers
||Monthly newsletter for our customers
Email format provides cost effective way of distributing this.
||Use a combination of blended learning ideas
ILT (Information and Learning Technology)
||Strengthen business relationships to such an extent that competition is no longer relevant.
Consistent, frequent and regular contact with customers reinforcing how much the relationship matters (not the next sale) will turn satisfied customers into loyal customers. Loyal customers are more profitable and will recommend our firm to others increasing referral sales.
||Get the customer perspective -- what would add value right now.
||Revisit this question at least once a quarter -- keeping ideas current
||Stay close to our existing clients
Find ways to stay in touch with existing clients by adding value. Even if they are constrained by budgets, when things free up you will still be on their radar screen.
||Focus on the Mission Critical Processes
Everyone is looking for a competitive advantage over their competition. focus on a small number of the most critical business processes - e.g. Business acquisition, proposal design, Strategic Account planning
||Look at consultants from other industries for ideas
||Develop a set of criteria for ecosystem services that can be easily measured
||Increase sales coverage - more feet on the street
||Make sure we are really serving a need.
It is easy to lose focus when times are good. Hard times cause you to re-focus on whether you are really providing a real need.
||Research other web sites and offer reciprocal links
Increase chances of our targeted customers finding us on the web by requesting reciprocal links with other web-sites that these customers will also be looking at.
||Create shared learning teams among sales reps across regions
Keep sales force sharing ideas amongst each other. Use online learning teams to enable collaboration and sharing of ideas and success stories.