|1||Update our web site|
Add some new and more interesting content to keep bringing current and potential customers back.
|2||Revisit web site indexing and key words|
Are we best positioned with the major search engines? Look at benefits of buying keyword positioning.
|3||Research other web sites and offer reciprocal links|
Increase chances of our targeted customers finding us on the web by requesting reciprocal links with other web-sites that these customers will also be looking at.
|4||Recruit more sales personnel - more feet on the street|
|5||Revise sales territories to more manageable size|
Current geographic territories lead to uneven work loads. Some areas are too heavily covered and others are too sparse. Define territories based on market potential.
|6||Sales force training|
Provide additional training opportunities for our new and existing sales people. Current training is out of date and some sales reps have not been fully trained in our new range of products.
|7||Create shared learning teams among sales reps across regions|
Keep sales force sharing ideas amongst each other. Use online learning teams to enable collaboration and sharing of ideas and success stories.
|8||Bring distributors in for updated training on new product line|
|9||Offer new incentives|
e.g., Distributor of the Month award.
|10||Montly newsletter for distributors|
Keeping them current on new products, sharing success stories and sales tips, keeping them motivated.
|11||Monthly newsletter for our customers|
Email format provides cost effective way of distributing this.
|12||Online discussion forum - come meet other users of our products|
Using online meeting tools (such as Facilitate.com!) to engage our customers in live discussion forums. Sharing ideas about how our products are being used.
|13||Revisit this question at least once a quarter -- keeping ideas current|